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Design & Merchandising

Design & Merchandising

Design & Merchandising

The Design & Merchandising program at Drexel University's Westphal College of Media Arts and Design prepares students for the challenges of the business and design worlds.

Students learn to create and merchandise fashion and design products, and also obtain practical knowledge in the areas of marketing, promotion, and distribution. Our faculty and staff are committed to providing students with the skills to adapt to an ever-changing and increasingly fast-paced industry.

The Design & Merchandising curriculum combines the pursuit of aesthetic excellence with a strong business foundation. The program concentrates on the retail apparel industry, product development and manufacturing, with a particular focus on promotion, visual merchandising, special events marketing, and general lifestyle design. Students gain the experience and leadership skills to make merchandising and marketing decisions in both the classroom and through co-op work experience.


D&M Abroad

Many D&M students elect to spend some time abroad during their course of study at Drexel. Students typically select programs in London, Prague or Iceland, but they can pursue other opportunities. This year, 2 enterprising students studying in Prague are launching a blog documenting the study abroad experience, D&M Abroad. Visit frequently to find out what they are up to.

d&m Magazine


Download the 2011 Magazine
Download the 2010 Magazine
Download the 2009 Magazine

D&M Magazine is the result of a two-term project that allows a group of talented, ambitious, creative and dedicated Design & Merchandising seniors to experience first hand the challenges and rewards of commercial publication. This year, we provide a smart, compelling, and insightful window into our lives as members of the Drexel Community, the city of Philadelphia, and the fascinating world of Design & Merchandising. From the exploring of organic lifestyle guidelines, to discovering where is at: a guide to Philadelphia fashion, food and fun, to bowling after hours, the new black tie affair plus an interactive cd-rom. We have something for everyone!

Journal of Culture and Retail Image

 

Interior of a building

Journal of Culture and Retail Image 2009

Writing traditional academic papers, synthesizing visual art ideas into a scholarly format for peer-reviewed publication, 5 D&M student papers were selected for publication in The Journal of Culture and Retail Image, the official undergraduate journal publication permanently archived in the Drexel library.

The Journal of Culture and Retail Image is a joint effort of the Design & Merchandising program and Drexel Libraries, with help from the University's Writing Center.

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CREATIVE WORK