Design & Merchandising
Students in the Design & Merchandising program at Drexel University's Antoinette Westphal College of Media Arts & Design develop an appreciation for style and product quality, learn to communicate verbally and visually about design across traditional and emerging media, and gain the business knowledge and skills required to promote an aesthetically grounded point of view in the global marketplace.
FashionSchools.org has ranked Drexel's Design & Merchandising program 3rd in the US (out of 75 schools) and 2nd among East Coast US institutions.
The Design & Merchandising program educates and prepares students to effect change via creative problem-solving in design and commerce. Through an interdisciplinary approach, we graduate adaptable, creative, confident and passionate professionals who are technologically adept and globally aware.
The Design & Merchandising curriculum combines the pursuit of aesthetic excellence with a strong business foundation. The program concentrates on the retail apparel industry - on product development and production with a particular focus on all areas of merchandising, buying, promotion, special events marketing and lifestyle design. The program incorporates opportunities to develop expertise in emerging technologies and their application to today's merchandising strategies. Students gain the experience and leadership skills to make merchandising and marketing decisions in the classroom and through Drexel's renowned co-operative work experience. While working locally, nationally and/or internationally, they gain valuable industry experience and develop a worldwide consciousness and a professional network, as well as business savvy.
To further enhance global understanding, students are encouraged to immerse themselves in short- or long-term study abroad programs in countries such as London, Prague, Greece, Australia, France and Iceland.
The program is active in its partnership with the National Retail Federation and maintains agreements with leading industry software providers, including Visual Retailing and Premiertex.
The production of the annual Drexel fashion show, publication of the lifestyle d&m Magazine, peer-reviewed online journal, blogs and the recently launched online d&mShop are but a few of the opportunities we offer students so that they graduate with the knowledge and skills needed for success in traditional and emerging roles in the global marketplace, and as practical and responsible corporate citizens who will make the world a more compelling, beautiful place in which to live and work.
Experience the variety of media our students produce: