Design & Merchandising
A Design & Merchandising degree combines creativity and business across the fashion and lifestyle goods industries. Students in the Design & Merchandising Program in the Westphal College of Media Arts & Design develop an appreciation for style and product quality, learn to communicate verbally and visually through traditional and emerging media, and gain the business knowledge and skills to promote goods and services in the global marketplace.
Drexel’s Design & Merchandising Program is ranked 3rd in the United States and 2nd among East Coast schools. (FashionSchools.org)
The program prepares students for success in a wide range of fields:
- Retail management
- Fashion merchandising
- Visual merchandising
- Product development
- Store operations
- Marketing and promotion
- Event planning
“Even before I started my undergraduate career, I always wanted to start my own business. Drexel brought out my entrepreneurial spirit. The rigorous ten-week terms, my co-op experience, study abroad and invaluable mentorships, I acquired the confidence and skills to try it out.” - Ana Prodanovic, 2015 graduate
Students gain the experience and leadership skills to make merchandising and marketing decisions in the classroom and through Drexel's renowned cooperative work experience. While working locally, nationally and/or internationally, they gain valuable industry experience and develop a worldwide consciousness and a professional network, as well as business savvy.
To further enhance global understanding, students are encouraged to immerse themselves in short- or long-term study abroad programs in cities including London, Paris, Florence, Prague, or Reykjavik.
The program is active in its partnership with the National Retail Federation and the American Collegiate Retailing Association and maintains agreements with leading industry software providers.