The Drexel University Identity Program clarifies the use of photographic style to represent Drexel and its academic units and administrative offices, combined with the type, color, and iconographic elements of the brand. The identity system has defined different styles of photography to help bolster Drexel's brand and to reinforce key messages.

Drexel University Photography Permission Form [PDF]

Candid photography

Candid photography is best suited to project the intensity, immediacy and immersion in subject. The “unvarnished truth” it delivers shows Drexel as an authentic, honest place to exchange ideas and learn first-hand. Candid photography can produce compelling portraits as well as dynamic action shots.

Portrait photography

When photographing specific subjects, avoid staging situations. Good results with “staged photography” can only be achieved with the help of a high-quality photographer and talented art director. In most cases, straightforward portraits carry a great deal of credibility. Explore unusual angles and points of view. Try an off-center composition that’s more intriguing. Utilize lighting to emphasize spatial relations between subject(s) and environment.

Architectural photography

When campus shots are required, strive to show spaces and places that are occupied with students and teeming with life. Take “beauty” shots at distinctively different times and weather conditions. Show that there is more than one side to the Drexel campus.