Institutes and Other Entities
The Drexel University Graphic Identity Program has been designed to allow all institutes, centers, libraries, campuses and other entities the flexibility to represent themselves in unique and compelling ways. In this identity system, the university is always represented with the Drexel University wordmark. The institutional unit is represented prominently with either the donor’s name or the discipline name for unnamed units. In most cases, the specific departments, programs and offices are to be represented by a descriptor line set just below the university monogram and institutional unit descriptor. Do not alter or attempt to recreate these elements in any way. Always use approved artwork.
Primary logotypes are to be used more frequently than the formal and informal logotypes for print and should always be used for web applications.
Formal logotypes are only to be used in rare exceptions for formal events and occasions when a donor’s full name must be used, such as on private invitations.
The institutional unit logotype consists of the dragon icon, the university wordmark and the institutional unit descriptor. Combined in a precise manner, these elements create distinct logotypes for Drexel University’s institutes, centers, libraries, campuses and other entities.
The LIVE IT. tagline can be used with an institutional unit logotype but it has to be separated from the lockup. Only the primary Drexel University signature is permitted to use the LIVE IT. tagline in its lockup. The LIVE IT. tagline is the only approved tagline. Individual college and school tagline or slogans are no longer permitted.
The low-resolution sample logos above are intended for display only and not to be used in layouts.