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SMT Program Director, Dave O’Brien, Featured On “Sportfolio” On Bloomberg TV With A New Look At The Business of Penn State Football "Moving the Goalposts" Examining The Challenges Ahead for The Nittany Lions.

December 3, 2012

“Sportfolio” on Bloomberg TV began its second fall season recently with a special inside look at the business challenges ahead for Penn State University’s athletic programs. "Penn State: Moving the Goalposts," explores the financial impact of a controversial scandal and resulting NCAA sanctions on one of the most historically successful and profitable programs in college sports, and how the program, the community, and the University are moving forward under new conditions.

How will Penn State pay off its $60 million fine? How will it reform an athletic culture called into serious question by the Freeh Report? How will Penn State football, facing bowl bans and scholarship reductions, maintain attendance even if performance suffers? What are the implications for merchandising, sponsorship, and alumni donations?

Hosted by Rick Horrow, the show sketches the growth of Penn State football into a business producing $70 million in annual revenue. Athletic Director David M. Joyner, and the senior finance and marketing leaders of the Athletic Department, discuss the effect of NCAA penalties and mandates on the future direction of the program. Bloomberg reporter Curtis Eichelberger, former college Athletic Director David O’Brien, and Big Ten Commissioner Jim Delany also comment on Penn State’s situation, and discuss the strategies the University may employ in order to maintain financial health and support 31 Varsity sports.

The show debuted Wednesday, September 19th on Bloomberg TV, but can also be viewed at this link.