Joseph H. Hancock, II
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Joseph “Joe” H. Hancock, II focuses his research in the area of popular culture as it relates to transnational mass fashion garments, world dress, aspirational fashion branding, as well as men’s fashion and lifestyles. He has published peer-reviewed works in the journal Fashion Practice, The Journal of American Culture, The Australasian Journal of Popular Culture, and the Journal of Popular Culture. He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009) that was published by Fairchild Publications. And has just completed his new edited book Fashion in Popular Culture (2013) with Intellect Publishing through The University of Chicago Press. He serves on the editorial boards of the Journal of Popular Culture, Journal of American Culture and is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers). He has lectured and taught courses at University of Technology in Sydney, Australia and at Stockholm University. Dr. Hancock has received research fellowships and grants from the Popular/American Culture Associations, the London College of Fashion, and Stockholm University. He is President (2014-2016) for the Popular Culture/American Culture Associations (PCA/ACA) and is the International Vice-President for the Popular Culture Association of Australia and New Zealand (POPCAANZ) and serves on the international advisory committee of The Australasian Journal of Popular Culture.
Dr. Hancock arrived at Drexel University with a 20-year history of working in the retailing industry for such companies as Gap, The Limited and Target Corporation. He has been awarded the PCA/ACA President's Award, the PCA/ACA Felicia Campbell Award, Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $61,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University.
PhD., Ohio State University - Consumer Sciences;M.S., Indiana University - Apparel Merchandising;B.S., Indiana University - Apparel Merchandising
The Popular Culture Association/American Culture Association (PCA/ACA)
International Textiles & Apparel Association
National Retail Federation