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Joseph Hancock
Joseph H. Hancock, II
Professor
Program Director MS Online Retail & Merchandising
Advisor Undergraduate Retail Minor

Contact:

Location:

URBN Center, 110G

Joseph “Joe” Henry Hancock, II is an international authority in the area of fashion branding as a form of storytelling.  He started in academia after a 20 years in the retailing industry having worked for such legendary brands as The Gap Incorporated, The Limited Corporation and Target Corporation.  He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009) and the 2nd Edition in 2016 called Brand/Story: Explorations and Cases in Fashion Branding both by Bloomsbury. His works on branding and storytelling have appeared in such publications as The Brand Challenge by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking by Natalie Nixon (Bloomsbury, 2015). He has completed three coedited books Fashion in Popular Culture (2013) and Global Fashion Brands (2014) and Cotton: Companies, Fashion & The Fabric of Our Lives (2016) with Intellect Publishing through The University of Chicago Press.  Dr. Hancock is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers) and he is working an authored book on Jeans and another called The Fashion Business Reader both with Bloomsbury that will be released in 2018 and 2019. He is Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and recently received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $100,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University. 

He has lectured and taught courses at University of Technology in Sydney, Australia and at Stockholm University. Has been an invited speaker at Cornell University, The Ohio State University, Albright College, and the University of Delaware. Dr. Hancock has received research fellowships and grants from the Popular/American Culture Associations, the London College of Fashion, and Stockholm University and has taught courses at The Ohio State University, Ohio University, and Oregon State University.

 

PhD, Consumer Sciences, Ohio State University
MS, Apparel Merchandising, Indiana University
BS, Apparel Merchandising, Indiana University
Journal Articles, Book Chapters and Monographs

Hancock II, Joseph H. “Redefining the Appearance of the Twenty-First Century Man: Tony Ferraiolo.” Critical Studies in Men’s Fashion, Vol. 3, Issue 2, Intellect, UK, 2016, pp. 141-146. 

Hancock, Joseph H., II, (ed), “Transitions: A Year of Change.” Fashion, Style & Popular Culture, Vol. 3, Issue, 3, Intellect, UK, 2016.

Hancock, Joseph, Brand/Story: Explorations and Cases in Fashion Branding, 2nd Edition. New York: Bloomsbury Publishers, 2016.

Drushel, Bruce and Joseph H. Hancock, II, “The Meaning is the Messenger.: In Bruce Drushel and Joseph H. Hancock, II (eds), Journal of American Culture, Volume 39, Issue 1, Wiley, pp. 5-8, 2016.

Perison-Smith, Anne and Joseph H. Hancock, II, “Special Issue of the Journal of Clothing Cultures: Transglobal Fashion Narratives & Style Cultures, October 2015.” In Anne Peirson-Smith and Joseph H. Hancock, II (eds), Clothing Cultures, Volume 2, Issue 3, Intellect UK, pp. 235-239, 2015.

Kaiser, Susan, Joseph Hancock, and Sara Bernstein, “Luxury and Its Opposites: A Critical Fashion Studies Perspective,” In Haochen Sun, Barton Beebe, and Madhavi Sunder (eds), The Luxury Economy and Intellectual Property, London: Oxford University Press, pp.13-42, 2015.

Hancock, Joseph, “Relating Semiotics, Hyperreality, and Meaning to Design.” In Natalie Nixon (ed), Strategic Design, London: Bloomsbury, pp. 23-42, 2015.

Hancock, Joseph, “A Brand/Story Conceptual Framework ForThe Brand Challenge. Kogan Page: UK, pp. 231-52, 2014.  

Hancock, II Joseph H. and Vicki Karaminas , “The Joy of Pecs: Representations of Masculinities in Fashion Brand Advertising,” Clothing Cultures, Vol. 1, Issue 3, pp. 269-288, 2014.

Matthews, Kevin, Joseph H. Hancock, II and Zhaohui Gu, “Rebranding American Men’s Heritage Fashion Through the Use of Visual Merchandising, Symbolic Props and Masculine Iconic Memes Historically Found in Popular Culture,” in Hancock et al (Eds.), Global Fashion Brands: Style, Luxury & History. Intellect UK, pp. 3-22, 2014.

Matthews, Kevin, Joseph H. Hancock, II and Zhaohui Gu, “Rebranding American Men’s Heritage Fashion Through the Use of Visual Merchandising, Symbolic Props and Masculine Iconic Memes Historically Found in Popular Culture,” Critical Studies in Men’s Fashion, 1(1) pp. 39-58, Intellect UK, 2013.

Fulton, Jennifer and Joseph H, Hancock, II, “Stephen Cal/Stephanie Chic: A Student and a Queen,” Fashion, Style and Popular Culture, 1(1) pp. 119-130, Intellect, UK, 2013.

Peirson-Smith, Anne and Joseph H. Hancock, II, “Editorial,” Fashion Practice, 5 (2), pp. 165-170, Bloomsbury, 2013.

Hancock, Joseph, and Vicki Karaminas, “Introduction,” Fashion, Style & Popular Culture, 1(1) pp. xi-xvi, Intellect UK, 2013.  

Hancock, Joseph. “Brand This Way: Lady Gaga’s Fashion as Storytelling Context to the GLBT Community.” In Joseph Hancock, Vicki Karaminas, and Toni Johnson-Woods (Eds.), Fashion in Popular Culture. Intellect, UK. pp.1-22, 2013.  

Hancock, Joseph, “Humanism, Fashion and Star Trek: Conversation with George Hosato Takei,” The Australasian Journal of Popular Culture, 2 (3) pp. 471-477, Intellect UK, 2013.

Hancock, Joseph and Edward Augustyn, “FashionableThe Australasian Journal of Popular Culture, 2 (3), pp. 183-195, Intellect, UK, 2013. 

Hancock, Joseph. “A Deconstructionist Perspective on Menswear: A Conversation with Siki Im.” Fashion Practice. Vol. 3, Issue 1, pp. 111-122, London: Berg Publishers, 2011.

Hancock, Joseph and Edward Augustyn. “Snapshot: Cargo Pants.” Berg Encyclopedia of World Dress and Fashion. Oxford: Berg Publishers, 2011.

Hancock, Joseph and Edward Augustyn. “Pants,Trousers.” Berg Encyclopedia of World Dress and Fashion. Oxford: Berg Publishers, 2011.

Hancock, Joseph. Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding.  New York: Fairchild Publications, 2009.

Hancock, Joseph. “A Conceptual Framework For Branding: Creating Context and Meaning for Cargo Styles,” In Vicki Karminas, Catherine Cole, and Peter McNeil (eds), Fashion In Fiction, London: Berg Publishers, pp. 95-104, July 2009.

Hancock, Joseph. “Chelsea on 5th Avenue: Hypermasculinity and Gay Clone Culture in the Retail Brand Practices of Abercrombie & Fitch ” In Fashion Practice, Vol. 1, Issue 1, 63-85, London: Berg Publications, May 2009.

Lopez-Gydosh, Dilia and Joseph Hancock. “American Men and Identity in Contemporary African American and Latino Style,” Journal of American Culture, Vol. 31:1, 16-28. March 2009.

Miler, Judy and Joseph Hancock. “Guest Editor’s Introduction,” Journal of American Culture, Vol. 31:1, 1-3. March 2009.

Hancock, Joseph. “Learning To Document  In Concepts and Cases in Retail and Merchandise Management 2nd Edition, by Nancy Rabolt and Judy Miler, 20-22, New York: Fairchild Publications, 2009.

Hancock, Joseph. “A Hunka-Hunka of Burnin Hot! A Case of Abercrombie & Fitch’s Brand & Store Positioning.” In Concepts and Cases in Retail and Merchandise Management 2nd Edition, by Nancy J. Rabolt and Judy Miler, 85-90, New York:  Fairchild Publications, 2009.

Hancock, Joseph. “A Story of Target Guest Service.”  In Concepts and Cases in Retail and Merchandise Management 2nd Edition, by Nancy Rabolt and Judy Miler, 297-299, New York:  Fairchild Publications, 2009.

Hancock, Joseph, “Parties, Sex and Celebrities:  Branding Cargo Pants in Mass Fashion.” In Fashion Forward, edited by Phillippa Ashton and Tim Jackson, 1-15, London:  London College of Fashion, 2005.

Cunningham, Patricia and Joseph Hancock. “Fashion”, In The Greenwood Guide to American Popular Culture, edited by Thomas Inge and Dennis Hall, Vol. 2, 605-648. Westport:  Greenwood Press, 2002. 

Edited Works

Hancock II, Joseph H., Nioka Wyatt and Natasha Lewis (eds), Brands Changing the Fabric of Our Lives. Bristol, Intellect, 2016.

Hancock II, Joseph H., Marvin J. Taylor and Jessica Strubel (eds), Critical Studies in Men’s Fashion: Special Issue Masculinities, Vol. 3, Issue 2, Intellect, UK, 2016.

Drushel, Bruce and Joseph Hancock (eds), “Gay, Lesbian, Bisexual, & Transgender Special Issue,” Journal of American Culture,Vol. 39, Issue, 1, March 2016.

Peirson-Smith, Anne and Joseph H. Hancock, II (eds), Clothing Cultures – Transglobal Fashion Narratives & Culture, Vol. 2 Issue 3, Intellect, UK, 2015.

Hancock, Joseph H., II. (ed) Clothing Cultures - Diverse Methodologies, Vol. 2, Issue 1, Intellect, UK, 2014.

Ferrero-Regis, TizianaClothing Cultures Vol.1, Issue 3. Intellect, UK. 2014

Hancock II, Joseph, Gjoko Muratovski, Veronica Manlow and Anne Peirson-Smith (Eds.), Global Fashion Brands: Style, Luxury & History. Intellect, UK. 2014.

Peirson-Smith, Anne and Joseph H. Hancock, II (Eds.), Fashion Practice Special Issue: Fashion Branding, 5(2). London: Bloomsbury, 2013.

Hancock, Joseph, Vicki Karaminas and Toni Johnson-Woods (Eds.), Fashion In Popular Culture. Intellect, UK. 2013.

Hancock, Joseph (Ed.), Fashion, Style & Popular Culture –Sample Issue. Intellect: Bristol, UK: 2013.
 
Hancock, Joseph and Ann Keith Kennedy (Eds). The Journal of Culture & Retail Image, Philadelphia, PA: Drexel University Libraries, 2008-2012 Volumes 1-5), ISSN: 2157-2496.

Horner, Alexandra, Clare Sauro, Joseph H. Hancock, II, and Ann Keith Kennedy (Eds). Fashion In Fiction The Dark Side Abstracts from the Conference. Philadelphia, PA: Antoinette Westphal College of Media Arts & Design, 2010.

Miler, Judy and Joseph Hancock (Eds.) The Journal of American Culture: Special Fashion Issue.  Malden, MS:  Blackwell Publishing. Vol 32, Issue 1., March 2009.
 
 

Journal of Culture & Retail Image - Joseph H. Hancock, II -Editor in Chief
Fashion, Style & Popular Culture - Joseph H. Hancock, II -Principle Editor