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Joseph Joe Henry Hancock, II is an international authority in the area of fashion branding as a form of storytelling. He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009, now to be released in a 2nd Edition in 2016 to be called Brand/Story: Explorations and Cases in Fashion Branding both by Fairchild Publications. His works on branding and storytelling have appeared in such publications as The Brand Challenge by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking by Natalie Nixon (Bloomsbury, 2015). He has just completed two coedited books Fashion in Popular Culture (2013) and Global Fashion Brands (2014) with Intellect Publishing through The University of Chicago Press. Dr. Hancock is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers) and he is working an authored book (Jeans) with Bloomsbury that will be released in 2017.
He is Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and recently received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $100,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University.
He has lectured and taught courses at University of Technology in Sydney, Australia and at Stockholm University. Has been an invited speaker at Cornell University, The Ohio State University, Albright College, and the University of Delaware. Dr. Hancock has received research fellowships and grants from the Popular/American Culture Associations, the London College of Fashion, and Stockholm University and has taught courses at The Ohio State University, Ohio University, and Oregon State University.