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Alexandria Latimer is an experienced research and insights professional with over a decade of experience in the media and entertainment industry. Alexandria’s passion for research has landed her roles at the Public Broadcasting Service (PBS), TV One, and currently as the Director of Audience Insights at Tegna, Inc. In her role at Tegna, she is responsible for primary research projects including local news station and external company surveys and insights, facilitating trainings, communications and best practices for the internal research community and leads various cross-department corporate initiatives. Prior to joining the Insights team at Tegna, she spent 5 years at TV One and Cleo TV and was responsible for understanding the TV One and African American TV viewing audience and informing on strategies to put the network in optimal positions for success. With the ever-shifting media landscape, it was and still is her job to be aware of all current and emerging platforms, shows and trends and the impact of those sources on various consumer bases.
Alexandria holds a Master of Science degree in Television Management from Drexel University’s Television Management program, and a Bachelor of Arts degree in Mass Communications from Virginia State University. She is a proud member of Delta Sigma Theta Sorority, Inc and currently serves as the President for the Capital Area chapter of NAMIC, the National Association for Multi-ethnicity In Communications. NAMIC is a professional organization that advocates for, educates on, and encourages multi-ethnic diversity in the media and entertainment industry. As head of the local executive board, Alexandria is charged with ensuring her members are thriving professionally and the media and entertainment companies in her region are playing their part in creating a more diverse and equitable industry