Trained as a traditional photographer and metalsmith, Rob Lloyd entered digital media through the design, presentation, and fabrication of wearable objects and architectural elements. As creative director for a Philadelphia-area aerospace simulation company, ETC, he established and ran a multimedia lab for over a decade. Under Rob's direction, ETC's media lab produced countless media projects in print, web, video, animation, interactives, and more for the company. He also headed up ETC's entertainment division, The Ride Works, designing and producing interactive, motion-based themed attractions for family entertainment centers and informal education institutions (zoos, science centers, aquariums, and museums), winning industry awards from TEA and IAAPA. Using the 15G human centrifuge at ETC's NASTAR Center, he directed the creation of Virgin Galactic's official training simulation of VG's planned suborbital flight.
At Drexel, Rob continues working in themed entertainment and motion simulation, as faculty advisor of Drexel Game Developers Group (DGDG) and Drexel's Theme Park Engineering & Design (TPED) student group, and establishing the Motion Simulation Lab with the 2.5 ton Voyager platform as a flexible entertainment and research device for use by the entire Drexel community.