Social Media Best Practices

Be respectful

Anything you post in your role as a Drexel employee reflects on the institution. Be professional and respectful at all times on your social media site.

Be transparent

Make it clear that you are blogging / tweeting / Facebooking, etc. in your role as a staff member for Drexel. Contact the Office of University Communications for assistance in branding your social media sites.

Listen

Being a consumer of social media is essential to your ability to be a successful producer of social media content. "Listen" to online conversations on your preferred tools – be they blogs, Twitter, Facebook or anything else – to maintain a clear and current understanding of what is relevant and of interest to the community.

Be active

Social media presences require diligent care and feeding. If you do not have the time or resources to check in on these sites at least a few minutes each day, and to post fresh content several times a week, reconsider jumping in to social media at this time. Make certain that more than one person has access to your social media sites so that they don't remain inactive for long periods of time.

Be timely

One of the great benefits of social media is the ability to share information almost instantly with a global audience. This timeliness is also one of the expectations of that audience. Be prepared to move quickly in response to new developments, announcements, or emergencies with relevant information on your site. A short amount of accurate information delivered at the time of need can sometimes be more valuable than a full report delivered well after the issue has passed.

Remember, everything you do online can and will live forever

Think before you post, remembering that anything you share within social media, even within a closed network, is not private. It can and will be shared, stored and spread globally.

Comment

As a consumer as well as a producer of social media, offer comments on interesting posts and share the good work of others using your sites. Social media is not only about sharing your news and success, it's about sharing information that is of interest to your readers and viewers.

Accept and monitor comments

Be prepared to accept and respond to comments. Understand that not all comments will be positive, and respond to negative comments professionally and by providing any additional information that may help resolve the issue. Post a disclaimer on your site stating you reserve the right to remove inappropriate comments. Remove those comments containing vulgar language, those that attack any one group or individual and those that are obviously spam.

Separate personal from professional

Content that is appropriate and of interest to your personal friends is most likely not appropriate or of interest to your department's "friends." Keep these two presences as separate as possible by keeping content about your non-work life on your personal page.

Be a valued community member

Don't just talk about your program or department – share the best information you find from trusted sources outside of your department. This will increase the value of your site and also will ensure you are a valued member of the community.

Don't cyberslack

Endless amounts of time can be spent, and wasted, on social media sites. Limit the amount of time you spend attending to your department's social media presence to what is needed to post content, evaluate traffic data, review related sites, and monitor comments. Limit your personal use of these sites while at work as directed by your department's guidelines.