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Global Fashion Brands: Style, Luxury & History

April 1, 2014 —

Dr. Joseph Hancock, Design & Merchandising Professor, co-edited the recently published book Global Fashion Brands: Style, Luxury & History and co-wrote the included article, “Rebranding American men’s heritage fashions through the use of visual merchandising, symbolic props and masculine iconic memes historically found in popular culture.” The book includes a foreword written by Dean Allen Sabinson.

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