TV's Game Changer
November 17, 2010 — Nancy Dubuc is one of the most powerful executives in television. As President of Lifetime Television Networks and the History Channel, she is responsible for the programming, marketing, promotion and strategic planning for the Lifetime and History networks which includes History International®, History en Español™, Military History™, Lifetime Movie Network® and Lifetime Real Women®. Dubuc will speak to the current and future state of television.
Upon taking the helm at the History Channel, Dubuc reinvigorated the network by launching Pawn Stars, Ice Road Truckers, Ax Men, American Pickers and Swamp People while maintaining the brand’s traditional identity with traditional fare like World War II in HD and America the Story of US. Dubuc’s programming decisions just resulted in the channel completing its most successful ratings quarter ever. This past spring, Dubuc was given Lifetime Networks to add to her portfolio and we’ll be interested in hearing her plans for building upon the network’s hits like Project Runway, Drop Dead Diva and Army Wives.
Wednesday, November 17, 2010
11am – 1pm
Stein Auditorium, Nesbitt Hall (3215 Market St.)