November 12, 2010 — Dr. Joseph Hancock, Design & Merchandising Professor, presented a paper at the Northeastern Popular Culture Conference in Boston. Joe's paper 'The Joy of Pecs: The Branding of the Male Chest in Fashion Brand Advertising.' He also presented the inaugural "Welcome to Philadelphia" paper at the ITAA Conference in Montreal. In 2011, Joe will be chairing the ITAA Conference in Philadelphia which will welcome over 450 fashion, apparel, textiles, clothing, and consumer science scholars.