Ginch Gonch
November 11, 2009 —
Rebecca Wilkinson, the director of Ginch Gonch's Schmoozing and Carousing, gave the talk
No More Tighty Whities—Live Like A Kid: The Branding Story of Ginch Gonch on November 10th. The daring company uses witty and suggestive marketing tactics to draw in such customers as recording artists Nelly and Avril Lavigne and reality TV star Lauren Conrad. Their designs have been featured in
The Wall Street Journal,
Women's Wear Daily,
People and
Teen Vogue.
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