Arts Administration Curriculum
Arts Administration Curriculum
Courses Designed to Meet Your Needs
Drexel’s arts administration programs are structured to enable you to work full- or part-time while earning your degree. In the campus program, all classes are offered once per week on Monday - Thursday evenings. The online arts administration program operates with the same curriculum, and provides additional flexibility regarding when you attend class. Drexel operates on a quarter system, and full-time students take 3 classes each quarter for five consecutive quarters, allowing you to complete your coursework for the degree in a year and a half if you begin in a fall quarter. Part-time students take one or two classes each quarter, and generally finish the coursework in two to three years.
Whichever program you choose, you will work with a faculty advisor to customize a course of study that best meets your needs and career goals. Candidates for the Master of Science in Arts Administration degree must complete 45 credits, including core courses in cultural policy, strategic management, and fund development, and four electives. Along the way, multiple opportunities are available to work with cultural organizations inside and outside of the classroom. The program concludes with the completion of your graduate thesis, based in original research or a case study related to your experiences in the field. Follow the Creative link to the right to read recent theses and see examples of other research and creative work from our programs.
Core course descriptions are provided below. Additional course descriptions, including electives, can be found here.
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Core Courses
| AADM 505 Overview Of Arts Administration 3.0 Credits |
| Provides a survey of the field of arts administration and introduces nonprofit governance including incorporation, mission development, and roles and responsibilities of boards of directors. |
| College/Department: Antoinette Westphal College of Media Arts & Design |
| Repeat Status: Not repeatable for credit |
| AADM 510 Writing for the Arts 3.0 Credits |
| Covers strategies for writing non-marketing materials in the arts such as funding proposals, advocacy letters, board communications, and persuasive speeches. |
| College/Department: Antoinette Westphal College of Media Arts & Design |
| Repeat Status: Not repeatable for credit |
| AADM 610 Financial Accounting for Non-Profit Arts Organizations 3.0 Credits |
| Covers accounting principles, accounting procedures and internal control, forecasting, balance sheet analysis, budgeting procedures, and financial reporting for non-profit arts organizations. |
| College/Department: Antoinette Westphal College of Media Arts & Design |
| Repeat Status: Not repeatable for credit |
| Prerequisites: ACCT 111 [Min Grade: D] or ACCT 115 [Min Grade: D] |
| AADM 620 Law and the Arts 3.0 Credits |
| Examines the relationship between the arts and law, including contracts, license fees, copyrights, intellectual property, royalties, labor-management agreements, liability, immigration law, and use fees. Each class is conducted by an area legal expert on a specialty as it relates to the arts. |
| College/Department: Antoinette Westphal College of Media Arts & Design |
| Repeat Status: Not repeatable for credit |
| AADM 650 Fund Development for the Arts 3.0 Credits |
| Provides an in-depth examination of techniques in researching, procuring, and retaining contributed funds for cultural organizations. Covers techniques and strategies for individual, corporate, governmental, and foundation grants and gifts. |
| College/Department: Antoinette Westphal College of Media Arts & Design |
| Repeat Status: Not repeatable for credit |
| AADM 670 Audience Development 3.0 Credits |
| Overview of organizational practices and theory related to audience development non-profit arts organizations. |
| College/Department: Antoinette Westphal College of Media Arts & Design |
| Repeat Status: Not repeatable for credit |
| AADM 710 Strategic Planning and Evaluation 3.0 Credits |
| Provides a survey of the theory and practice of planning and evaluation as it relates to arts programs. Includes development of critical issues, goals, strategies, outcomes research planning, and protocol development. |
| College/Department: Antoinette Westphal College of Media Arts & Design |
| Repeat Status: Not repeatable for credit |
| AADM 750 Arts Administration Seminar 3.0 Credits |
| Examines issues affecting the development of cultural policy in America, including demographic change; leisure preferences; and trends in education, social policy, politics, and economic development. |
| College/Department: Antoinette Westphal College of Media Arts & Design |
| Repeat Status: Not repeatable for credit |
| AADM 751 Management Techniques In the Arts 3.0 Credits |
| Examines approaches used to manage and oversee various arts organizations, including managing change, decision-making, negotiation and presentation skills, and assessing management style. |
| College/Department: Antoinette Westphal College of Media Arts & Design |
| Repeat Status: Not repeatable for credit |
| AADM 770 Technology and the Marketing of the Arts 3.0 Credits |
| Covers digital recording, videocassettes, satellite transmission, cable television, holography and other technological developments, and their implications for the marketing of the arts. |
| College/Department: Antoinette Westphal College of Media Arts & Design |
| Repeat Status: Not repeatable for credit |
| AADM 798 Thesis and Internship 2.0 Credits |
| Allows students to work in the appropriate arts-related job associated with a professional arts organization. Thesis is written as a case study of the internship experience or as a scholarly work related to the student's individual research interest. Students identify and shape a research question related to the arts and culture field, then conduct an in-depth literature review, shape a methodology for researching their questions, and report their findings in a thesis document. |
| College/Department: Antoinette Westphal College of Media Arts & Design |
| Repeat Status: Not repeatable for credit |
| Restrictions: Can enroll if major is AADM. |
| AADM 799 Thesis Completion 0.5,1 Credits |
| This repeatable course allows the student to complete required research, writing and revision of the required thesis, which began during AADM 798. |
| College/Department: Antoinette Westphal College of Media Arts & Design |
| Repeat Status: Can be repeated 20 times for 10 credits |
| Restrictions: Can enroll if major is AADM. |
| Prerequisites: AADM 798 [Min Grade: C] |
Also in Arts Administration


CREATIVE WORK