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Jacob Smith

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Jacob Smith
Adjunct Professor


Jacob comes from a diverse background that uniquely combines the creative and business worlds. He holds degrees in Music, English Literature, and Business Management from Carnegie Mellon University, where he was a Presser Scholar and received the Donald H. Jones award in Entrepreneurship. Graduating from Temple University with a Master in Bassoon Performance (2004), Jacob performed professionally with the Chamber Orchestra of Philadelphia, the Kennedy Center Orchestra, and the Philly Pops before moving more firmly into the administrative and business worlds. He remains principal bassoon with the Academy of Vocal Arts orchestra and a frequent substitute with the Philadelphia Orchestra and Opera Company of Philadelphia.

Since 2007 Jacob has served in audience development and fundraising positions with the Marlboro Music Festival (VT) and the Philadelphia Chamber Music Society. Responsibilities include directing annual and endowment fundraising programs, leading audience development efforts that attract tens of thousands of patrons each year, and facilitating complex web strategies.

Since 2010, Jacob has been a partner/owner at Dinkum Interactive, an Internet Marketing firm based near Philadelphia. Dinkum’s client base includes leading companies in the rare book, historical manuscript, higher education, B2B, legal, and technology industries.

Jacob has served as Chairman of the Board of PhillyCarShare and oversaw its acquisition by Enterprise Rent-A-Car in 2011. He now leads the board at PhillyCarShare’s successor organization, Patient Ride Services, which works with the American Cancer Society and Multiple Sclerosis Society to transport thousands of patients to life-saving appointments.

Originally from Southern California, Jacob and his wife, Meghan, now live in Center City Philadelphia with their young sons Rory and Duncan. Jacob will be teaching Technology and Marketing of the Arts in the Arts Administration program.