Heather Foster

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Heather Foster bio pic 2015
Adjunct Assistant Professor
Director of Social and Online Media, Harmelin Media

Heather Foster is the founder of Estella Media. She is a media professional with over 17 years of experience, and consults with businesses within the ad tech, media, higher education and healthcare categories.

Heather’s career began in offline media, working with television, radio, print, and OOH media. At Harmelin Media, she worked on various brands, including WTXF-TV, Boscov’s, the School District of Philadelphia, Peirce College, Turkey Hill, BET, Aetna, UHS, Jefferson Hospital, and Comcast.

Later, Heather helped to launch the digital media department within Harmelin Media, were she worked on the following brands: DexOne, The Commonwealth of Pennsylvania (including PennDOT, PA Liquor Control Board/Fine Wine and Good Spirits, the Department of State, the Department of Insurance, and more), PA Convention and Visitor’s Bureau, Widener University, Penn State University, Super Pretzel, Post Foods, EP Henry, Sun National Bank, Glenmede, Beneficial Bank, SEI Wealth Network, Main Line Health, Einstein Healthcare Network, Orlando Health, Sheetz, Brother International, Interstate General Media ( and the Philadelphia Inquirer), and Russian Standard Vodka.

Heather began Estella Media to not just continue helping brands grow through paid media, but to help emerging ad tech companies take their businesses to the next level.

In addition to working in the world of media planning and buying, Heather shares her enthusiasm for the advertising business with students by teaching courses at the university level. She teaches Media Planning to undergrad students at Temple University, and Social TV to master’s candidates at Drexel University.

When she’s not servicing her clients or teaching, she can be found blogging about her adventures in the advertising industry.