When Kristen Ainscoe first came to Drexel, it was as a student. Her strength comes from being able to relate to her students and understand the process they are engaged in. Kristen is a faculty member in the Design and Merchandising Program in the Westphal College of Media Arts and Design School at Drexel University. Ms. Ainscoe had taught as an adjunct in the Design and Merchandising Program since 2007 and is currently serving as an Assistant Teaching Professor. She is devoted to preparing students for entry into professional environments and a global marketplace. Ms. Ainscoe’s courses concentrate on principles and disciplines in visual merchandising, product development, and collection development and reflect her 10 years of industry experience as a visual merchandiser, buyer, trainer and product developer.
Prior to coming to Drexel University, Ms. Ainscoe was the Visual Merchandising Manager for Fashion Bug, a division of Charming Shoppes. During her tenure with Movado Group, as Regional Visual Manager, she managed the merchandising and sales programs for the Mid-Atlantic (PA, NJ, DE, DC, VA, and MD) region. Most of her expertise is in accessories and hard goods, but she appreciates the importance of apparel merchandising. Ms. Ainscoe is also entrepreneurial, opening several businesses including a window design, visual consulting and catering company. Her area of expertise is examining the needs of each business and executing an idea that will tell a story about the store, customer or product.
Her teaching philosophy is executed in the classroom through community partnerships that help to create live projects where students can experience the transition from classroom learning to professional learning. The longevity of the community partnerships proves that the projects are beneficial, not only to the students but to the community as well. She has a unique understanding of how the business world operates and the ability to translate those principles in the classroom. Her ability to teach others makes her a great visual merchandising practitioner. Visual merchandising has always suffered from a lack of time, understanding, and capacity to measure return on investment.
Along with her teaching responsibilities, Ms. Ainscoe also develops and maintains the Drexel Design and Merchandising social media channels and manages the growth of the d&mShop retail venture operating as a pop-up retail shop and online store. Since launching the Design & Merchandising Facebook page, the social media strategy has expanded to LinkedIn, YouTube, Pinterest, and Twitter, all under her direction.
Kristen Ainscoe is currently pursuing a Masters Degree in Higher Education Administration from Drexel University. She received her undergraduate degree, a Bachelor’s Degree in Design & Merchandising from Drexel University in 2003.