Women Moving Markets at Bloomberg News

Amanda Bennett

In 2010, Bloomberg made a formal commitment to increase its overall coverage of women and feature articles about women-related topics and columns that are written by and addressed to women. The initiative is known as Women Moving Markets.

Amanda Bennett, Executive Editor/Projects & Investigations, commented, “We do profiles of women in the news anyway, so why not increase the number of profiles of women of significance to all of our clients? There are lots of women to focus on, not just because they’re women but because they’re worthy of coverage.”

Small updates to newsgathering practices have been adopted to support the initiative. Broad investigations into how women’s issues affect markets, workforces, and local economies are encouraged and are of interest to all readers, men and women. Opinion columns are also written from women analysts who are experts in their own field and whose comments move markets.

Bennett anticipates a lot of impact, thanks to the diversity of Bloomberg outlets, including the Bloomberg terminal to the website, television, radio, news feeds to local affiliates, and Bloomberg BusinessWeek. “We can’t guarantee where a story will end up, but if we double our output of profiles on women or increase our female focus in small but meaningful ways or do more stories on gender-related global issues, those will begin to seep out everywhere.”

This initiative was developed following a meeting with Vision 2020 leaders and Bloomberg is supporting Vision 2020 with an "Equality Circle" sponsorship.