Graphic Identity Program
A memorable and effective identity takes years to build, but it can quickly
erode through a failure to protect and accurately implement the elements
that define it.
The Graphic Identity Program will provide you with the basic guidelines for Drexel
University's Graphic Identity Program, including how to use the new
primary logotypes. The elements outlined in this
guide highlight the key graphic tools available to represent and express
Drexel's unified image to the world. Used with care and imagination,
these new tools will ensure that the University's image will retain its impact
and consistency for years to come.
The key to this graphic identity program is the system of wordmark
and contrasting color. In order to maintain consistency throughout
the system, the new graphic identity program prohibits the use of any
additional iconography, marks or artwork outside of the approved university dragon icon.
Click here to view a PDF of the Graphic Identity Program.