About the 21 Laws of Leadership

Learning the 21 Irrefutable Laws of Leadership is designed to meet your leadership training needs. John Maxwell gives you clear insight into timeless leadership principles and provides a process for continual growth in the life of your organization.

Simply and briefly, Maxwell outlines the essentials of leadership that transcend time, place, culture, and situation. These basic laws of success can be applied to business and private life, helping anyone reach their full potential.

• These twenty-one powerful statements about leadership will help you develop your potential for success
• John Maxwell will explain proven leadership qualities in practical, easy-to-understand terms.
• Maxwell looks at each law of leadership and gives you a better understanding of each law’s value and importance.
• Once you understand these laws, then you are certain to transform the quality of your leadership immeasurably.
• Remember that no one excels in all 21 laws; the goal is to surround yourself with key members who are strong in areas where you are not.
• This training allows people to recognize which laws are their strengths and provides steps to increase those skills.

John Maxwell says, “People don’t pay for average,” so start learning these laws today and become a leader of excellence.

About the 21 Qualities of a Leader

What do you dream of? In your wildest imagination, what do you see yourself doing? Now, what is standing between you and that dream?

The answer is leadership. "Everything rises and falls on leadership," says Dr. John C. Maxwell, author of The 21 Indispensable Qualities of a Leader , "but knowing how to lead is only half the battle. Understanding leadership and actually leading are two different activities."

• The key to transforming yourself from someone who understands leadership to a person who successfully leads in the real world is character.
• Your character qualities activate and empower your leadership ability--or stand in the way of your success!
• Leaders are effective because of who they are on the inside. To go to the highest level of leadership, you must develop these character qualities from the inside out."

Taking you and your team beyond the basics, Dr. Maxwell not only explains each trait, but offers practical, proven steps to successful application. Through this powerful learning tool, you and your team can work together to learn how to:

• Identify the qualities of strong leaders
• Recognize the personal areas of strengths and weakness
• Formulate a plan for personal and team improvement
• Recruit like-minded leaders to your team
• Develop each team member to the fullest potential

Recognizing true leadership is an art. Learning the 21 Indispensable Qualities of a Leader cultivates it, enabling you and your team to identify and become the leaders you were meant to be.

About Dr. John Maxwell

“Over the past 10 years, John Maxwell has become the
leadership mentor of our company ...He continually hits
‘home runs’ teaching us leadership principles.”
- Donald L. Meyer, President, Baillie Lumber Co

As a cutting-edge entrepreneur, best-selling author, and dynamic speaker, Dr. John C. Maxwell has cultivated an extensive following among the most highly respected and influential business leaders across the globe. Reaching more than 350,000 people a year through speaking engagements alone, and over a million through resources, Dr. Maxwell is committed to developing leaders of excellence and integrity by providing the finest resources and training for personal and professional growth.

His philosophy that “everything rises and falls on leadership” motivates every endeavor to help individuals reach their highest potential, both in the home office and abroad through conferences, books, and audio and video resources. His passion has quickly caught on, and countless organizations have benefited from his training and on-going support, including such renowned groups as Books-a-Million, AFLAC, Wal-Mart, Sam’s Club, Johnson Controls, Chick-fil-A, Advocare, Columbus Bank & Trust, First Southern Bancorp, Primerica, Auntie Anne’s, Amway, Mary Kay, Home Interiors, Salem Communications, and many more. Maxwell’s unique brand of coaching has proven effective for sports organizations, as well, where he has spoken to and mentored such groups as the NCAA Coaches, Green Bay Packers, Atlanta Hawks, San Diego Padres, USC Trojans and the Indianapolis 500 drivers.

Author of more than 30 books with over 7 million copies sold, he works diligently to make leadership tools easily accessible and convenient for the busy leader. Both a Time Warner and Thomas Nelson author, some of Maxwell’s hottest titles include Running With the Giants, The 17 Indisputable Laws of Teamwork, Developing the Leader Within You, Thinking for a Change, Failing Forward, and The 21 Irrefutable Laws of Leadership. Many of his titles have landed on the best-seller list in noted publications such as the New York Times, Business Week, Wall Street Journal, USA Today, and CBA Marketplace.

“John Maxwell is a true leader of leaders with plenty to teach us...
his lessons always include a great mix of
honesty, compassion, wisdom and humor.”
- Anne Beiler Founder, Auntie Anne’s Pretzels