Mary Ebeling, PhD

Associate Professor of Sociology; Director, Women's Studies

Mary Ebeling

Office: PSA 218
Phone: 215.895.6145
Fax: 215.895.1333


  • PhD, Sociology, University of Surrey, 2006

Research Interests

  • Science and Technology Studies (STS)
  • Emerging Technologies and Biocapital
  • Media and Democratic Cultures
  • Radical Social Movements
  • Sociology of Markets
  • Political Sociology
  • Ethnographic Methodologies

Research Projects

  • Two-Year Colleges and the Invention of Nano-Labor: Between Promise and Possibility. Co-Principal Investigator. A collaborative research project with Dr. Amy Slaton (History & Politics, Drexel University) with support from the Nation Science Foundation (NSF) investigating technical education in nanomanufacturing and the links to the development of a nanotech-based economic sector in the Philadelphia region.
  • Translational machines: Nanobiotechnologies in two postindustrial regions, Philadelphia and Milan. Principal Investigator. Collaborative research with Prof. Paolo Milani (Physics, University of Milan) on technological transfer in the nanobiotech sector as it is emerging in Philadelphia and Milan. Support provided by the College of Arts and Sciences and the Office of Faculty Development and Equity, Drexel University.
  • Pharmaceutical advertising and ethnography of marketing. Principal Investigator. Support provided by the Advertising Educational Foundation, New York, NY.

Selected Publications

  • Ebeling, Mary. Get with the Program!': Pharmaceutical marketing, symptom checklists and self-diagnosis. Social Science and Medicine, 2011.
  • Ebeling, Mary. Marketing Chimeras: The biovalue of rebranded medical devices. In Aronczyk, M. and Powers, D. (eds.) Blowing Up the Brand: Critical Perspectives on Promotional Culture. New York: Peter Lang Publishers, 2010. 
  • Ebeling, Mary. Mediating uncertainties: Communicating the financial risks of nanotechnologies. Science Communication, 29 (3): 335-361, 2008.
  • Ebeling, Mary. Beyond advertising: The pharmaceutical industry's hidden marketing tactics. PR Watch, Feb 21, 2008.
  • Cooper, Geoff and Mary Ebeling. Epistemology, structure and urgency: The sociology of financial and scientific journalists. Sociological Research Online 12 (3). May 2007.