Effective Business Planning: A Structured Approach

Michele K. Masterfano

Clinical Assisant Professor of Management
Department of Management


A guide for entrepreneurs on the best way to prepare a busines plan suitable for accessing external financing.

About Dr. Masterfano

Dr. Masterfano earned a DBA in marketing from Argosy University, a MS in management science from Lehigh University, and a BA from Penn State University. Her areas of expertise include marketing, management, new venture planning, and market research. In addition to teaching at Drexel, she has taught at Villanova and Lehigh Universities, as well as Ursinus College. Dr. Masterfano has her own management consultancy supporting new ventures and existing businesses with supply chain management consulting, start-up financing, as well as mergers and acquisitions. She has authored articles ranging from financing to home based businesses, and has created the resource manual for several textbooks on marketing. She sits on the board of the Art Institute of Philadelphia and the Penn State Professional Women's Network.

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