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Westphal College of Media Arts & Design Program Level Outcomes

Upon degree completion, graduates of our programs will be able to...


  • Demonstrate strong verbal communication, presentation and writing skills.
  • Demonstrate a mastery of analog and digital techniques and model-building skills to effectively develop, evaluate and communicate design ideas
  • Demonstrate basic analytical and research skills pertaining to architectural thought and practice
  • Demonstrate an understanding of the design, history and theory of world architecture and urbanism in their broad physical and social contexts
  • Demonstrate an understanding of urban and environmental issues when developing innovative and appropriate design solutions
  • Demonstrate an understanding of the structural and technological aspects and demands of construction and successfully integrate these in functional architecture
  • Demonstrate an awareness of community engagement, diversity and social stewardship of the built environment
  • Demonstrate the knowledge, understanding and skills necessary to practice architecture with a responsible attitude toward the safety and well-being of the public, the environment and the architectural profession

Arts Administration AADM

  • Demonstrate environmental awareness and critical thinking skills
  • Manage artistic disciplines
  • Understand and apply nonprofit arts management practice and theory

Design & Merchandising

  • Communicate effectively through clear writing, speaking and presentation skills. Student can communicate effectively to a variety of audiences, through a variety of modes, both one-on-one and in a group setting
  • Demonstrate the ability to work well in a group, build trust, demonstrate professional and personal respect, drive change, manage team members and productively manage their role within a group
  • Demonstrate an understanding of design principles and the importance of aesthetics
  • Demonstrate the ability to make intentional design decisions and develop a process for approaching design challenges
  • Demonstrates competence and proficiency in appropriate current and emerging technologies related to creative and business skills as well as proprietary trade technology
  • Demonstrate the ability to conduct in-depth academic and market research and show resourcefulness in discovering sources and the interpretation of information.
  • Manage time effectively and plan ahead to meet deadlines
  • Demonstrate problem-solving ability as well as the ability to experiment and think creatively
  • Demonstrate a facility with numbers, see relationships between sets of data, and use analytical skills to build a persuasive case
  • Demonstrate practical knowledge in the areas of merchandising, retail, marketing, promotion, and distribution in the area of lifestyle design
  • Demonstrate leadership skills to make merchandising and marketing decisions in both the classroom and through co-op work experience
  • Articulate the linkage between courses, technologies and career opportunities and apply that knowledge in both the classroom and through co-op work experience
  • Demonstrate a global perspective on the merchandising of lifestyle design worldwide, develop an understanding of the positive and negative effects of globalization on the industry,  and apply this knowledge in order to develop into a good global citizen
  • Demonstrate advanced communication skills via spoken, written and electronic media


  • Demonstrate critical visual and kinesthetic proficiency
  • Develop basic choreographic and improvisational skills
  • Demonstrate a professional work ethic and care of the body
  • Describe movement including using LMA vocabulary
  • Understand and demonstrate a knowledge of basic anatomy, kinesiology and musicality
  • Identify the differences in genres of dance, their aesthetic properties and interactions with time periods
  • Develop and demonstrate skills for critical thinking and the application of these skills in therapy and pedagogy
  • Understand the interdisciplinary nature of dance and dance-related fields

Animation & Visual Effects

  • Understand weight, balance and movement as they relate to animation
  • Develop and demonstrate a comprehension of color, composition and balance within a frame.
  • Demonstrate a working knowledge of the entire animation production pipeline

Game Art & Production

  • Create playable digital games, available on current platforms and technology
  • Understand the key concepts of the rules of play, and their implications in a game environment
  • Gain a working knowledge of the entire game design pipeline
  • Interact successfully on multidisciplinary teams

Web Development & Interaction Design

  • Create engaging, informative web-based and interactive applications
  • Develop and illustrate a comprehension of color, composition and balance
  • Understand and demonstrate both server-side and consumer-side technologies, and be able to integrate and implement them into a unified experience

Entertainment & Arts Management

  • Write clearly and effectively
  • Demonstrate effective oral communication skills
  • Critically analyze works of media, visual or performing arts
  • Understand how to create works of media, visual of performing arts
  • Demonstrate mathematical and computer literacy
  • Work effectively in teams
  • Apply basic business and management concepts, skills and tools to entertainment companies and/or arts organizations
  • Analyze quantitative and qualitative data
  • Demonstrate an understanding of the roles of all personnel and correct terminology in the students’ chosen concentration in media, visual or performing arts
  • Effectively use human relations knowledge and skills


  • Articulate and communicate design concepts for a growing global industry 
  • Demonstrate knowledge of pertinent industrial fashion, pattern, and textile design software and computer skills
  • Analyze and synthesize design research
  • Demonstrate conceptual thinking with good visual presentation techniques
  • Develop expertise in pattern making and construction skills along with a basic understanding of textiles

Film & Video

  • Develop and demonstrate  the skills of an effective storyteller
  • Obtain  and demonstrate advanced skills in the craft of film and video production
  • Develop a specialized expertise in an area of film and video production such as editing, cinematography, producing, sound, directing, etc.
  • Demonstrate a strong understanding of film history
  • Display a firm grasp on industry protocols and standards
  • Understand the distribution and potential of one’s own work
  • Demonstrate a multi-skilled approach to the industry

Graphic Design

  • Demonstrate the ability to think critically and logically as applied to the design process
  • Demonstrate strong verbal communication, writing, and presentation skills
  • Demonstrate high levels of professionalism in the workplace
  • Demonstrate a mastery of conceptual thinking/problem solving
  • Demonstrate an understanding of environmental concerns
  • Demonstrate the ability to collaborate effectively across disciplines
  • Demonstrate a mastery of analog skills combined with digital technology to effectively develop, evaluate, refine and complete projects in a wide variety of settings where effective visual communication is required
  • Demonstrate a mastery of self-evaluation techniques

Interior Design

  • Demonstrate strong verbal, graphic and written communication skills.
  • Acquire understanding and knowledge of art history and design theory as it relates to design.
  • Demonstrate an innovative, collaborative and creative approach to design process through conceptual and critical thinking to effectively identify and solve complex problems
  • Demonstrate responsibility to the safety and well-being of the public and an awareness of the stewardship of the environment through understanding of appropriate laws, codes, standards and guidelines that impact the interior environment.
  • Demonstrate technical skills and knowledge of environmental and building systems, interior construction, and interior materials, finishes and furnishings.
  • Demonstrate the knowledge, understanding and skills to enter the profession of interior design as a global citizen and leader

Music Industry

  • Display a command of basic musicianship skills
  • Develop knowledge of the history of music and music technology
  • Critically analyze music performance and production
  • Understand and be able to use music and audio technology
  • Demonstrate mathematical and computer literacy
  • Display a knowledge of the business and legal aspects of the music industry
  • Apply basic business and marketing skills to music organizations and in entrepreneurial settings
  • Demonstrate the ability to work successfully in a real world setting in the music industry
  • Demonstrate the ability to conceive, pitch, manage, and complete a long-term project over the period of nine months
  • Work effectively in teams

Interior Architecture & Design

  • Demonstrate the knowledge and skills to enter the profession of interior design
  • Demonstrate an innovative and creative approach to problem solving and be discerning when making practical, responsible, and aesthetic judgments
  • Discuss and demonstrate a variety of design experiences, approaches and viewpoints.
  • Demonstrate a responsible attitude toward the safety and well-being of the public and the profession of interior design
  • Display a  sensitivity to social, cultural, ethical and environmental values
  • Investigate exploratory approaches to learning through design based on scholarly research, as a means of contributing to the professional body of knowledge


  • Demonstrate a diverse working knowledge of various photographic processes from historical to digital with a strong emphasis on the most current digital practices
  • Apply the technical skills necessary to thrive in any chosen area of photographic practice including fashion, advertising, photojournalism and fine art
  • Demonstrate an understanding of the contributions of major photographic artists, commentators and movements within the history of photography
  • Effectively adapt techniques learned in the classroom to the professional setting
  • Demonstrate the ability to write and think critically about the craft of photography as well as the student’s own work
  • Produce a high quality, technically relevant, coherent body of work to a professional standard and presents this in a well-conceived portfolio
  • Communicate ideas clearly and confidently using appropriate professional terminology

Product Design

  • Apply, control and manipulate the product design process in the production of novel solutions
  • Visual problem solving methodologies: sketching and physical prototyping to create and communicate ideas
  • Strong presentation and written communication skills
  • Use of the ethnographic and ergonomic research in the production of appropriate solutions
  • Clearly express personal design decisions and design authorship in the production of appropriate design solutions
  • Use advanced computers to aid design programs to develop and communicate design solutions
  • Demonstrate a knowledge and respect for design history as a research tool
  • Express understanding of design theory and its role in design
  • Express understanding and application of design ethics
  • Shows evidence of critical thinking and deductive logic
  • Formulate an expressed and observable design philosophy
  • Investigate evidence of the use and control of manufacturing and advanced modeling technologies
  • Facilitate others in the production of a novel solution
  • Demonstrate empathy for the user and others in a design solution
  • Develop an eye for beauty in appropriate solutions
  • Familiarize with the professional product design experience

Screenwriting & Playwriting

  • Develop the skills necessary to conceive and write works for the stage or screen
  • Understand the structural aspects of dramatic writing so that completed work will be accepted as professional in quality
  • Acquire a basic understanding of how the business of the entertainment world works, and how a writer must conduct his or her professional career
  • Comport oneself as a professional among professionals

Television Management

  • Demonstrate a sophisticated understanding of the multi-channel ecology of the television industry and the skill sets required to revise and refine that understanding as time and industry trends dictate
  • Call on a clear understanding of the history and evolution of the current global television environment and its central role in the American democracy
  • Manifest the ability to formulate problem statements and research questions and the  skill to operationalize them within a research protocol and to apply fundamental research methodologies to the analysis of complex situations
  • Comprehend the dynamics of change and the forces driving the diffusion of innovation and the ability to assess present and emerging TV technology sufficiently to manage TV organizations at the highest levels
  • Understand revenue and financial models that drive the TV industry and to exhibit competence with the tools of financial analysis
  • Evince knowledge of the process by which television content is created and distributed and to understand TV programming strategies, tactics and audience measurement techniques across all media platforms
  • Understand the structure of media organizations at all levels and to apply ethical standards in all decision-making arenas
  • Demonstrate fluency in the languages of business (managerial and financial accounting, marketing, new venture planning, micro- and macro-economic analysis),  and technology assessment
  • Integrate coursework and field experience so as to demonstrate competence in  developing and executing a thesis from problem statement to reporting and interpreting of the findings