|
Faculty
|
|
Rolph E. Anderson, PhD
(University of Florida )
Royal H. Gibson Sr. Professor of Marketing ,
Professor.
Personal selling and sales management; multivariate data analysis; customer relationship management (CRM); customer satisfaction and customer loyalty.
|
Trina Larsen Andras, PhD
(University of Texas at Austin )
Head of the Department of Marketing,
Professor.
International marketing, marketing channels management, cross-cultural communication.
|
Burton J. Brodo, MEd
(Temple University)
Department of Marketing,
Instructor.
Sales force management, channels of distribution, product management, sales promotion, advertising management, consumer behavior and services marketing.
|
Larry Duke, M.B.A.
(Harvard Business School)
Department of Marketing,
Instructor.
International marketing and strategy, new product development, business-to-business marketing, marketing of financial services.
|
Michael Howley, Ph.D.
(Arizona State University)
Department of Marketing,
Assistant Professor.
Investments in dissatisfied customers, service recovery, health care marketing, marketing of service organizations, financial consequences of marketing actions.
|
Stan B. Kligman, MBA
(Rutgers University )
Department of Marketing,
Instructor.
Professional personnel selling, sales management.
|
Hyokjin Kwak, Ph.D.
(University of Georgia )
Department of Marketing,
Associate Professor.
Advertising effects, consumer behaviors and e-commerce.
|
Pravin Nath, Ph.D.
(University of Texas at Austin)
Assistant Professor.
Marketing strategy, top management teams, marketing research and innovation.
|
Girish Ramani, Ph.D.
(University of Connecticut)
Assistant Professor.
Customer relationship management (CRM), customer lifetime value, strategic orientation of firms, interactive marketing, marketing research, new product development and marketing strategy.
|
Bert Rosenbloom, Ph.D.
(Temple University )
Rauth Chair of Electronic Commerce ,
Professor.
Marketing channels and distribution systems, electronic commerce, interorganizational marketing management, wholesale and retail distribution, marketing strategy and planning.
|
Rajneesh Suri, Ph.D.
(University of Illinois at Urbana-Champaign )
Department of Marketing,
Associate Professor.
Pricing, promotions and branding.
|
Srinivasan Swaminathan, Ph.D.
(University of Texas-Austin)
Department of Marketing,
Professor.
Marketing research and strategy, pricing and promotions, loyalty and satisfaction.
|
Frank Tian Xie, Ph.D.
(Georgia State University)
Department of Marketing,
Assistant Professor.
Marketing strategy, new product development, business-to-business marketing, international marketing, E-commerce and non-linear research methodology.
|
|
