Co-op Experience Helps Drexel Senior Solidify Career Path
August 8, 2012
By Danica DeLizza
Drexel senior Oren Eisenberg knew when he started at Drexel that he wanted to focus on healthcare marketing and promote products and services that “help people to live longer, richer lives.” To be sure, he completed three co-op cycles in the industry to find out what inspired him the most.
Eisenberg, a marketing major, spent his first first co-op with Siemens Healthcare, where he worked as a project manager. In this position, he managed workflow of marketing materials through the complex regulatory and legal review processes. Eisenberg’s efforts in process definition and implementation paid off—he was nominated by the Siemens Quality Management Team as a finalist for its “Quality Starts With Me” award.
For his second co-op, Eisenberg chose Razorfish Health, a full-service digital marketing agency, where he worked as a business development coordinator. He collaborated with agency leadership to guide the strategic direction of new business acquisition efforts. This position involved research and understanding of niche areas within the healthcare and pharmaceutical industries, as well as the ability to organize information and brief ad hoc teams on the specific market conditions of a given business opportunity, ultimately ensuring that the team was producing work that accurately reflected that market knowledge. Eisenberg embraced the challenge, and the company added millions of dollars to its revenue stream and expanded its client portfolio.
“It was amazing to collaborate with the agency's top minds and to have my ideas, opinions and observations treated on the same level as executives who have been working in the field for decades,” he said.
Eisenberg decided to stay at Razorfish Health for his final co-op, this time as an assistant media planner who helps the media team to “design, deliver and deploy cutting-edge, targeted digital advertising campaigns.” He also studies existing campaigns, optimizing outreach efforts and studying competitors’ tactics to maximize effectiveness.
“It has been incredible to learn the world of digital advertising in such a position because I have exposure to the entire process of campaign development, from brand strategy and planning stages through execution,” he said.
Though Eisenberg’s interest in healthcare was not something he picked up at Drexel, he took advantage of Drexel's many interdisciplinary courses in art history, psychology and anthropology. This exposure to different disciplines and ways of thinking helped him develop a rich, varied skillset that ultimately made him a better co-op employee, he said.
“I am confident to attack many different types of projects and understand many different perspectives while doing so, making my work more valuable,” he said.
Eisenberg said he made sure to network with faculty who have spent time in the healthcare industry and to participate in extracurricular events that helped him connect his academic and work experiences. His desire to help people live better lives led him to Drexel and to three successful co-ops; there’s no doubt that these experiences will lead him to greater success in the future as well.