Dragon Focus

Dr. Joseph Hancock

Dr. Joseph Hancock was a 2008 recipient of the Scholar’s Roundtable from the Costume Society of America were he helped to discuss “pushing the envelope” of scholarship in the area of fashion. Joe has presented papers at regional, national and international conferences, was the recipient of the 2007 Building Collections Grant for Institutions to Enhance Their PCA/ACA Research Collections, has written reviews for the Journal of Popular Culture, Journal of Consumer Culture, and peer-reviewed research articles for academic journals

      Joseph Henry Hancock II is an Assistant Professor at Drexel University in the Department of Fashion and Design & Merchandising. He a has twenty-year retailing background having worked for The Gap Corporation, The Limited, Inc., and the Target Corporation. Joe earned his PhD from the Ohio State University. He recently just published case studies on fashion branding, human resources and retailing in Judy Miler and Nancy Rabolt’s Concepts and Cases in Retail and Merchandise Management and is finishing his new book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventure in Fashion Branding for Condé Nast Publications publishing in July 2009.

      Since 1996, he has participated in the Popular Culture/American Culture Associations. For the past four years, he has served as the Area Chair for Fashion, Appearance and Consumer Identity and he also serves on their board.  Joe has presented papers at regional, national and international conferences, was the recipient of the 2007 Building Collections Grant for Institutions to Enhance Their PCA/ACA Research Collections, has written reviews for the Journal of Popular Culture, Journal of Consumer Culture, and peer-reviewed research articles for academic journals. He is guest editing a special issue of the Journal of American Culture specifically dedicated to Fashion, Appearance & Consumer Identity where he also serves on its permanent editorial board.  This journal is scheduled to publish in March 2009.

      He was a 2008 recipient of the Scholar’s Roundtable from the Costume Society of America were he helped to discuss “pushing the envelope” of scholarship in the area of fashion. In addition to this honor he received a book contract from the organization and Texas Tech University Press tentatively titled Icons of Contemporary Fashion that is scheduled to publish in 2012. Joe is very proud of the collaborative work he has done with his college’s librarian Ann Keith Kennedy and his students to publish an online journal called the Journal of Culture and Retail Image (http://www.library.drexel.edu/publications/dsmr/). 

“Building an international reputation is so important to your success! Only having been at Drexel University for five years, I have been very fortunate to have been a visiting professor in the department of Design, Architecture and Building at the University of Technology in Sydney, Australia and the Centre for Fashion for Fashion Studies at Stockholm University in Sweden. Both universities have allowed me to grow as an academic exposing me to new students, allowing me to see how the fashion discipline is taught using different methods and curriculums. I have thoroughly enjoyed both the faculty and the students who have eagerly embraced my teaching in my primary research areas of fashion branding, popular culture, mass fashion, merchandising and international retailing.  I encourage all my colleagues at Drexel University to establish their own contacts through conferences, research and scholarship not only establishing them as an international scholar, but also growing Drexel University as a premier institution of learning across the globe!” – Joe Hancock