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Sport Management Program Director and Professor Published in SportsBusiness Journal

July 2, 2012

Sport Management Program Director David O’Brien, was published in the SportsBusiness Journal on July 2 with an article titled, “Reflecting on a tumultuous year: 10 steps for NCAA reform.” In the article, O’Brien points out the recent ups and downs that have occurred within college athletics, providing 10 suggestions to forge progress “legally, equitably, fairly and profitably.” O’Brien acknowledges that the NCAA is already working on some of these suggestions, while others need to be more thoroughly considered and addressed. The suggestions for reform outlined by O’Brien include, but are not limited to, reducing the number of games that can be played in a season, limiting the number of games that can be played during the school week, simplifying the rule book, stopping the permanent misappropriation of the images and likenesses of student athletes, and allowing a full athletic scholarship to cover the full cost of attendance as defined by each school.