The ultimate goal of the program is to increase students' understanding of communications, management, applicable technology, business, the world economy, and relationships within their corporate culture. Other program goals include the following:

• Combine communications and technology skills training with study of sound business fundamentals.
• Sharpen written, oral, interpersonal, electronic, and visual communication skills for effectiveness in a variety of organizational settings, with both internal and external audiences.
• Expand written communication skills - including research and design skills - to produce reports, proposals, websites, and other corporate documents.
• Learn to appreciate and use the Internet as a communications medium to achieve business results.
• Provide conceptual understanding of various principles of management and organizational processes.
• Develop problem-solving, conflict management, and decision-making skills.
• Examine factors that explain international movement of persons, goods, services, financial capital, and technology across national boundaries.
• Understand legal and ethical issues in business communication, technological advancement, employer-employee relations, obligations to customers, and international business.