Recruitment
Drexel Recruitment promotes the University's academic programs nationally and internationally. Based on current market research, the unit designs and deploys short- and long-term plans to generate sufficient interest to enroll 9,000 new, high-quality students each year.
Department Responsibilities
- Plan and deploy annual and long-term recruitment strategies at both the undergraduate and graduate levels with particular emphasis on a national recruitment effort for students outside of Drexel's primary market
- Conduct market research on student and family choice behavior in selecting a high-quality academic institution; with areas of research including brand awareness, demand analysis for academic majors, price sensitivity, and the college choice process
- Create innovative communications for targeted audiences that combines electronic, print, and alternative media
- Create memorable on-campus and online experiences that engage prospective students and parents throughout the application and enrollment process, with a primary emphasis on the daily visit program and large-scale open house events
- Develop an inbound communication center that responds to phone calls and electronic mail; monitor the quality of calls and electronic responses for quality control
- Establish national and international alumni and parent volunteer programs to build Drexel's brand awareness