Enrollment Analytics

Drexel Enrollment Analytics provides data, analysis, and consultation that guide strategy and decision making in Enrollment Management. The unit is dedicated to optimizing enrollment strategy and tactics through analysis of quantitative and qualitative data and evidence-based decision making. Enrollment Analytics helps Drexel meet annual goals for student enrollment, class composition, and related metrics, and guides other administrative units in assessing and fulfilling student needs.

Department Responsibilities

  • Optimize the use of need- and non-need-based institutional aid through modeling and predictive analytics
  • Increase prospective student engagement and recruitment efficiency through data analysis and the development of CRM strategies
  • Conduct market research to inform brand perceptions, competitive positioning, and market demand
  • Create forecasting and projection models for use in enrollment and budget planning
  • Report on trends, innovations, and best practices in higher education

Reporting Units

  • Institutional Aid Leveraging
  • Predictive Modeling
  • Market Research
  • Forecasting and Planning
  • Data Reporting and Analysis
  • Database Management

Robert Mirabile

Assistant Vice President for Enrollment Analytics

Before coming to Drexel, Robert Mirabile earned a doctoral degree in social psychology from Princeton University, and worked as a consultant for private research agencies on projects in education and commercial industries. As the head of the Enrollment Analytics department, Robert employs his training in social psychology and market research to promote evidence-based decision making within Enrollment Management.