Dr. Mary Ebeling

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			Mary Ebeling, Ph.D.
			Assistant Professor of Sociology
			Office:	PSA 307
			Phone:	(215) 895-6145
			Email:	mfe @ drexel.edu
	CURRENT AREAS OF RESEARCH Media and Democratic Cultures Radical Media Movements Political Sociology New and Emerging Technologies (new communication technologies and nanotechnologies) Sociology of Science and Technology Sociology of Finance.
	RESEARCH PROJECTS "Two-Year Colleges and the Invention of Nano-Labor: Between Promise and Possibility" Co-Principal Investigator. Collaborative research with Dr. Amy Slaton (history & politics, Drexel University) and supported by the Nation Science Foundation (NSF) investigating technical education in nanomanufacturing and the links to the development of a nanotech-based economic sector in the Philadelphia region. "Translational machines: Nanobiotechnologies in two postindustrial regions, Philadelphia and Milan," Principal Investigator. Collaborative research with Prof Paolo Milani (physics, University of Milan) on technological transfer in the nanobiotech sector as it is emerging in Philadelphia and Milan. Support provided by the College of Arts and Sciences and the Office of Faculty Development and Equity, Drexel University.  Re-engineering the postindustrial city: The emerging nanotechnological sector in Philadelphia.  Principal Investigator. Exploratory research project investigating the emerging nanobiotech sector developing in Philadelphia and the societal impacts stakeholders in its development are considering. Fieldwork is being conducted with the A.J. Drexel Nanotechnology Institute and industrial partners in marketing, investing and business development. Support funding provided by the Office of Research, Drexel University.            COMPLETED: Principal Investigator. Pharmaceutical advertising and ethnography of marketing. Support provided by the Advertising Educational Foundation, New York, NY. Spinning science: The nanotech industry and financial news. Principal Investigator. Fifteen-month qualitative, ethnographic study in the ESRCs Science in Society Programme examined the primary relationship between financial news sources the scientists and public relations agents working in the emerging nanotechnology sector and the financial journalists covering the field. Research was conducted in the United Kingdom and the United States
	SELECTED PUBLICATIONS Ebeling, Mary. (2010) “Marketing Chimeras: The biovalue of rebranded medical devices,” in Aronczyk, M. and Powers, D. (eds.) Blowing Up the Brand: Critical Perspectives on Promotional Culture. New York: Peter Lang Publishers. “Two-Year colleges and the allure of “nano”: Understanding institutional enthusiasms.” Amy Slaton and Mary Ebeling. Proceedings of the American Society of Engineering Education 2010. Mediating uncertainties: Communicating the financial risks of nanotechnologies. Science Communication, 29 (3): 335-361. March 2008. Beyond advertising: The pharmaceutical industry's hidden marketing tactics. PR Watch, Feb. 21, 2008. www.prwatch.org/node/7026 Epistemology, structure and urgency: The sociology of financial and scientific journalists. co-authored with Geoff Cooper. Sociological Research Online 12 (3). May 2007.  www.socresonline.org.uk/12/3/8.html