Event Planning Fall Term - Sept. 2006
COM 380
Section 01, CRN 12691
Meets in Korman 103-B, 1:00-1:50 P.M. MWF
INSTRUCTOR: Dr. Frank Kelley
Office:.PSA Bldg. 33rd St. & Powelton Ave.
Phone - 215-895-6747
email: via webct only
TEXT: Special Events: Event Leadership for a New World
Author Dr. Joe Goldblatt, CSEP
Fourth Edition, John Wiley & Sons, Publishing, Hoboken, NJ. 2005.
ISBN: 0-471-45037-5
Also recommended: Special Event Dictionary
NOTE: Please become acquainted with webct. Detail information including this syllabus, notes, assignments, and test results will be found on webct.
Objectives of Course: Course Objectives**
As a result of this course students will understand the theoretical and practical foundations for effective twenty-first century event management. Furthermore, students will learn how to research, design, plan, coordinate, and evaluate professional events. At the conclusion of this course students will demonstrate general competence in the following areas:
Know: Recognize and use standard and customary event management terms.
Comprehend: Understand the purpose and value of developing a wide range of events.
Apply: Demonstrate through actual practice skills in planning and coordinating events based upon a case using an actual external agency.
Analyze: Critically analyze the sustainable events strengths, weaknesses, opportunities, and threats of events using the SWOT analysis.
Evaluate: Thoroughly evaluate the various elements involved in developing events.
Synthesize: Demonstrate ability to synthesize all event elements to effectively allocate scarce resources for maximum benefit.
Learning Objectives (Outcomes)**
As a result of this course you should be able to:
1. Understand the conceptual framework for global event management.
2. Comprehend the classic models of global event management.
3. Comprehend and apply the development of an event plan.
4. Understand, analyze, and apply the management of human resources.
5. Develop and use a system for improving time management.
6. Understand and apply basic principles of financial administration for a wide variety of events.
7. Comprehend, apply, analyze, and synthesize a leadership strategy or your event.
8. Assess, analyze, evaluate, and manage vendor contracts.
9. Understand and apply effective principles of on site coordination and management.
10. Understand, assess, analyze, and evaluate planning for guests, participants, staff, and volunteers with special needs.
11. Develop, organize, analyze, and evaluate the event marketing plan.
12. Comprehend and apply proven principles of e-marketing to the event industry.
13. Assess, Analyze, Plan, and Control risk factors for events.
14. Comprehend the moral, legal, ethical responsibilities for event managers and analyze how to make ethical judgments.
15. Identify and select the technological resources required to develop efficient event management systems.
16. Identify career options and opportunities and develop appropriate career goals.
.
Attendance policy. Attendance is required for all classes. Five points will be deducted from your total accrued points for each class missed. I understand there are some reasons why you might not attend class some valid some not. So, I will grant you an exemption for two classes. In other words no deductions will be made for two classes missed. However, these absences will count toward the total of all missed classes. Five unexcused absences will result in failure. An excused absence must be discussed with the professor for proper credit prior to the absence or immediately after your return to class. Prolonged absence (8 or more including the excused absences) due to illness, family situations or for any other reason, will also result in failure. In this case I recommend you consult with the professor and your advisor to consider dropping the course.
You should know how many times you have been absent. However, if unsure, it is your responsibility to check webct. If there is a legitimate reason for your absence you must inform the instructor your reasons for any missed classes or late attendance at the next class session. This should be done either prior to a missed class or immediately after you return to class. Repeated tardiness will limit the student to a C grade.
Exams and graded assignment.
1. There will be three tests. The tests will consist of 33-35 multiple choice and true and false questions. The total number of questions for all tests combined will not exceed 100.
N.B. Tests must be taken on the day assigned. In the case of sickness, family emergencies etc., it is the studentsı responsibility to consult with the instructor immediately on his/her return to class. If a make-up test is authorized, the test must be taken within a week of the originally scheduled test. There will be no make-up tests as a general rule.
2. A final paper or project will be required of all students. The details of this assignment will be discussed in class.
Grades:
Tests 40%
Paper/project 60%
Grade summary:
Total points
Grade summary:
A+ 97% +
A 93%
A- 89%
B+ 86%
B 83%
B- 79%
C+ 76%
C 73%
C- 69%
D+ 66%
D 60%
F <60%
A papers excel in all categories, going above and beyond the required work, not in length but in content. This paper will show that the student as an exceptional insight as to the work or topic assigned. Writing is concise and insightful.
B papers are those that fulfill all the requirements of the work assigned and that the student projects an above average knowledge and understanding of the work.
C papers fulfill most of the requirements and contain few grammar and spelling errors. This shows the student has a basic understanding of the work assigned.
D papers have serious deficits in two or more categories
F papers demonstrate little proficiency in any of the categories and contains more than five grammar and spelling errors. Reports are due at beginning of class time on due date. For every 24 hour period after that it is late, it loses 10 points.
Plagiarism, also known as academic cheating or theft, includes submitting some else's work as your own or not appropriately acknowledging (through correct reference citation) material you have borrowed/taken from other writers. Plagiarism also includes using without attribution material written or created by others that you have taken from the World Wide Web. Review guidelines in the Drexel Student Handbook on pages 40-42 or speak to your instructor.
Plagiarism is a serious ethical offense that will result in a failing grade for
the paper and the course as well as a letter to the University Judicial Board.
N.B. The instructor reserves the right to give an additional 3 points for outstanding work, good attendance and class participation.
In addition to test grades and the quality of work submitted, attendance, class participation and presentation of assignments (if given) will be taken into consideration for final grade.
The basic determinant for grades will be the students' ability to project an understanding of the communication process and how communication supports other corporate functions. Students will have a clear indication of their progress during the semester from class assignments and counseling with the instructor. All grades will be posted on webct.
Class schedule:
Week 1 Overview of the course. Chapter 1. Introduction to Event Planning.
Chapter 1. Event Leadership for a New World
Week 2. Chapter 2 Models of Global Event Leadership
Chapter 3 Developing and Implementing the Event Plan.
Week 3. Chapter 4. Management of Human Resources and Time.
Chapter 5 Financial Administration
Week 4. Chapter 6. Event Leadership
Week 5 - Chapters 7 and 8. Vendor Contracts and On-site management.
Week 6. Chapter 9. Accommodating Special Needs.
Week 7. Chapters 10 and 11. Advertising, Marketing, PR and Online Marketing.
Week 8 Chapters 12 and 13. Risk Management, Law, Morality, Ethics in Event Management.
Week 9. Chapters 14 and 15. Technology in Event Management, and Advancing Your Career.
Week 10/11 Final Projects
N.B. This syllabus may be modified during the term to fulfill the requirements of the class.
The instructor reserves the right to modify this syllabus.
* This syllabus will be modified to fit the requirements for the graduate level students.
** Instructorıs Manual. Special Events: Event Leadership for a New World, Dr. Joe Goldblatt ,John Wiley and Sons,