|
Graduate Program in Publication Management
Master of Science
Curriculum
Special Topics
Electives
Course Descriptions
Master of Science Program
The goal of the M.S. program in publication management is to produce well-informed and skilled publishing professionals. Students will understand state-of-the-art publishing methods and receive grounding in publishing principles in each discipline. Graduates are prepared to understand the technology and process that will allow them to make informed publishing management decisions. Students come to the program with varying levels of publishing experience from both inside and outside of the publishing industry.
About the Program
Students enter the Publication Management program from diverse undergraduate and professional backgrounds, including liberal arts, business administration, journalism, communications, technical writing, and information studies. The program builds on the individual’s content base by providing in-depth knowledge about the key elements of the publishing process needed by a publishing executive. The program serves the needs of individuals already employed in the publishing industry who are seeking to update or broaden their knowledge as well as those seeking to enter the profession.
Students completing the program may find career opportunities in the management of traditional publishing companies as well as in corporate communication areas of a broad range of business and education. Entrepreneurial opportunities provide another area of career development. All courses in the program are offered in the evening on a part-time or full-time basis.
Requirements for Admission
After admissibility to Drexel graduate studies has been determined, applicants are selected on the basis of college transcripts, a written statement of professional goals and objectives, references, and a personal interview with the graduate advisor.
Financial Assistance
Graduate assistantships are available to selected students. Assistantships provide professional experience, tuition waiver, and stipend. Contact the University Financial Aid Office for information regarding work-study arrangements and student loans.
back to top
Special Topics*
Book Proposals
Copyright, Contracts, and Licensing
Advertising Sales
International Publishing
Fiction Writing
Non-Fiction Writing
Newspaper Publishing
Others upon suggestions and department approval
*Special Topics are offered upon approval and demand electives
back to top
Electives
| Electives include but are not limited to the following |
 |
| ACCT 602 |
Managerial Accounting |
3.0 |
| COM 500 |
Persuasive Writing and Reading in Communication |
3.0 |
| COM 520 |
Science Writing |
3.0 |
| COM 530 |
Technical and Science Photography |
3.0 |
| COM 540 |
Technical and Science Graphics |
3.0 |
| COM 610 |
Theories of Communication and Persuasion |
3.0 |
| COM 620 |
Message Design and Evaluation |
3.0 |
| COM 630 |
Developing Software Documentation |
3.0 |
COM 640
|
Desktop Publishing |
3.0 |
| COM 645 |
Strategy and Design for Multimedia |
3.0 |
| COM 650 |
Telecommunications Policy |
3.0 |
| COM 655 |
Telecommunication Policy in the Information Age |
3.0 |
| COM 660 |
Investigative Journalism |
3.0 |
| COM 665 |
Journalists, Courts and the Law |
3.0 |
| COM 670 |
Medical Writing |
3.0 |
| COM 675 |
Grant Writing: Arts/Humanities |
3.0 |
| COM 680 |
Public Relations Strategies |
3.0 |
| MKTG 601 |
Marketing Strategy and Planning |
3.0 |
MKTG 620
|
Marketing Strategy and Planning |
3.0 |
| MKTG 638 |
New Product Planning, Strategy, and Development* |
3.0 |
| ORGB 622 |
Group and Interpersonal Behavior in Organizations |
3.0 |
*MKTG 638 should be taken after MKTG 620 if possible.
back to top
|
