Dr. Preston McAfee, Director, Google Strategic Technologies: Digital Advertising: Benefits and Costs
Monday, April 28, 2014
5:00 PM-6:00 PM
Join Drexel University School of Economics for an engaging discussion with Dr. Preston McAfee, Director, Google Strategic Technologies: “Digital Advertising: Benefits and Costs”.
This talk summarizes recent experimental results on the effectiveness of internet display advertising (graphic images on web pages). Three issues are considered: does the length of display time matter? Is it more effective to switch ads during a page view? What is the user cost of obnoxious or annoying ads?