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Minor in Marketing

Requirements

• A minimum of 24 quarter credits and a minimum of 6 courses are required to complete this minor.
• No more than 2 courses or 8 credits (or 3 courses and 9 credits if classes were taken under the “old curriculum”) required by a student’s major may be counted towards this minor.
• A grade of “C” (2.0) or better must be earned for each course in this minor for it to be counted.
• No more than two transfer courses may be used to complete this minor. Transfer credits must be taken before matriculated at Drexel.
• Students in the process of completing a degree granting program out of the Goodwin College of Evening and Professional Studies, (BS or BSCOEPS), may enroll in 700 sections of the courses they choose that meet the minor requirements. All other students in the process of completing a degree granting program from other colleges/schools within Drexel University must enroll in the 500 sections of the courses they choose that meet the minor requirements.
• Students should check the pre-requisites of all classes when selecting electives. It is the responsibility of the student to know pre-requisites
• Business Administration (BSBA) and Business & Engineering (BSCAE) majors may not minor in Accounting, Business, Economics, Entrepreneurship, Finance, International Economics, Legal Studies, Management Information Systems, Marketing and/or Operations Management.  BSBA and BSCAE majors interested in theses areas should consult with their Academic Advisor.

Plan of Study
All prospective students should meet with an advisor from the College as soon as possible. Call 215-895-2110 to set up an appointment.

Requirements			24.0 Credits
MKTG 301	Introduction to Marketing Management		4.0
MKTG 380	Seminar in Marketing Strategy		4.0
Students select four of the following courses:
MKTG 321	Sales Management		4.0
MKTG 322	Advertising and Advertising Management		4.0
MKTG 324 WI	Marketing Channels and Distribution Systems		4.0
MKTG 326	Marketing Research		4.0
MKTG 344	Professional Personal Selling		4.0
MKTG 347	New Product Development and Marketing		4.0
MKTG 348	Services Marketing		4.0
MKTG 351	Marketing for Nonprofit Organizations		4.0
MKTG 352	Sales Promotion		4.0
MKTG 353	Business-to-Business Marketing		4.0
MKTG 355	Direct Marketing		4.0
MKTG 356	Consumer Behavior		4.0
MKTG 357 WI	Global Marketing		4.0
MKTG 358	Transportation and Logistics		4.0