Marketing
24.0 credits
Concentration Requirements
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| Required courses (incoming students, 2011/2012) | 24.0 Credits | |||
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| MKTG 380 | Seminar in Marketing Strategy | 4.0 | ||
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| Students select five of the following courses: | ||||
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| MKTG 321 | Sales Management | 4.0 | ||
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| MKTG 322 | Advertising and Integrated Marketing Communications | 4.0 | ||
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| MKTG 324 | Marketing Channels and Distribution Systems | 4.0 | ||
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| MKTG 326 | Marketing Research | 4.0 | ||
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| MKTG 344 | Professional Personal Selling | 4.0 | ||
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| MKTG 347 | New Product Development and Marketing | 4.0 | ||
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| MKTG 348 | Services Marketing | 4.0 | ||
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| MKTG 351 | Marketing for Nonprofit Organizations | 4.0 | ||
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| MKTG 353 | Business-to-Business Marketing | 4.0 | ||
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| MKTG 355 | Interactive Marketing | 4.0 | ||
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| MKTG 356 | Consumer Behavior | 4.0 | ||
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| MKTG 357 | Global Marketing | 4.0 | ||
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| MKTG 358 | Transportation and Logistics | 4.0 | ||
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| MKTG 362 | Brand and Reputation Management | 4.0 | ||
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| MKTG 364 | Marketing for New Ventures | 4.0 | ||
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