Communication: Corporate and Public Relations Concentration
Bachelor of Science Degree: 182.0 quarter credits
Degree Requirements
Incoming students, 2011/2012
The concentration in Corporate and Public Relations covers a broad range of activities that help an organization and its publics communicate with one another. The field includes public relations, media relations, financial writing, publication design, employee and customer communication, desktop publishing, and government relations.
Skills in this field run the gamut from written to spoken to visual communication. A corporate communication specialist might be called on to write articles for an in-house newsletter, to research and write an annual report to shareholders, to publicize a special event, to write a speech for an executive, to plan a press conference, to develop a media plan for an organization, or to script a video for an employee orientation session.
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| General requirements | 66.0 Credits | |||
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| ANTH 101 | Cultural Diversity: Introduction to Cultural Anthropology | 3.0 | ||
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| ANTH 110 | The Human Past | |||
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| COM 150 | Mass Media and Society | 3.0 | ||
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| ENGL 101 | Expository Writing and Reading | 3.0 | ||
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| ENGL 102 | Persuasive Writing and Reading | 3.0 | ||
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| ENGL 103 | Analytical Writing and Reading | 3.0 | ||
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| PSY 101 | General Psychology | 3.0 | ||
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| SOC 101 | Introduction to Sociology | 3.0 | ||
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| UNIV 101 | The Drexel Experience | 3.0 | ||
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| Political Science (PSCI) elective | 4.0 | |||
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| Economics elective | 4.0 | |||
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| Two History electives | 6.0 | |||
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| Two English (ENGL) electives (200-level or above) | 6.0 | |||
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| Fine Arts elective | 3.0 | |||
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| Philosophy elective | 3.0 | |||
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| One of the following Science sequences: | ||||
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| BIO 107 | Cells, Genetics and Physiology | 3.0 | ||
| BIO 108 | Cells, Genetics and Physiology Lab | 1.0 | ||
| BIO 109 | Biological Diversity, Ecology and Evolution | 3.0 | ||
| BIO 110 | Biological Diversity, Ecology and Evolution Lab | 1.0 | ||
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| CHEM 111 | General Chemistry I | 4.0 | ||
| CHEM 112 | General Chemistry II | 4.0 | ||
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| PHYS 103 | General Physics I | 4.0 | ||
| PHYS 104 | General Physics II | 4.0 | ||
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| One of the following Math sequences: | ||||
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| MATH 101 | Introduction to Analysis I | 4.0 | ||
| MATH 102 | Introduction to Analysis II | 4.0 | ||
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| MATH 121 | Calculus I | 4.0 | ||
| MATH 122 | Calculus II | 4.0 | ||
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| Communication core requirements | ||||
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| Theory Sequence | ||||
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| COM 101 | Human Communication | 3.0 | ||
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| COM 210 | Theory and Models of Communication | 3.0 | ||
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| COM 400 | Seminar in Communication | 3.0 | ||
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| SOC 260 WI | Classical Social Theory | 3.0 | ||
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| Methods Sequence | ||||
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| COM 220 | Qualitative Research Methods | 3.0 | ||
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| SOC 250 | Research Methods | 3.0 | ||
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| SOC 364 | Computer-Assisted Data Analysis I | 3.0 | ||
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| Additional Core Requirements | ||||
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| COM 230 | Techniques of Speaking | 3.0 | ||
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| COM 240 | New Technologies in Communication | 3.0 | ||
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| COM 380 | Special Studies in Communications Theory | 3.0 | ||
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| COM 491 | Senior Project in Communication I | 3.0 | ||
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| COM 492 | Senior Project in Communication II | 3.0 | ||
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| PHIL 305 | Communication Ethics | 3.0 | ||
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| Corporate and Public Relations concentration requirements | 26.0 Credits | |||
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| COM 260 WI | Fundamentals of Journalism | 3.0 | ||
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| COM 280 | Public Relations | 3.0 | ||
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| COM 281 | Advanced Public Relations | 3.0 | ||
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| COM 282 WI | Public Relations Writing | 3.0 | ||
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| Other program requirements | ||||
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| MKTG 301 | Introduction to Marketing Management | 4.0 | ||
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| ORGB 300 WI | Organizational Behavior | 4.0 | ||
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| LING 101 | Introduction to Linguistics | 3.0 | ||
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| LING 102 | Language and Society | |||
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| One of the following Visual Communication courses*: | 3.0 | |||
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| COM 335 | Electronic Publishing | 3.0 | ||
| COM 340 | Desktop Publishing | 3.0 | ||
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| * Or other courses as appropriate in COM or the College of Media Arts and Design. | ||||
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| Additional Electives | ||||
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| Communication electives (Any four courses with a COM or LING rubric at the 200-level or higher) | 12.0 | |||
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| Culture electives (Any two courses with a SOC, ANTH or CJ rubric. At least one course must be at the 200-level or higher. ) | 6.0 | |||
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| Free electives | 32.0 Credits or less | |||
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Writing-Intensive Course Requirements In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate. A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List on the Drexel University Writing Center page. Students scheduling their courses in Banner/DrexelOne can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term. |
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