Marketing
Opportunities
Marketing opportunities abound in all types of organizations — including manufacturing firms, wholesalers, retail stores, Internet firms, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.
There are many specialized jobs in marketing, including product and brand managers, marketing researchers, advertising executives, pricing analysts, direct (non-store) marketers, Internet marketers, professional buyers, manufacturing agents, transportation and distribution managers, industrial and consumer salespeople, stockbrokers, sales managers, college enrollment managers, wholesalers, retailers, marketing planners, sales forecasters, marketing cost analysts, public relations managers, media and event planners, sales promotion managers, trade show or exhibit marketers, new product development managers, management consultants, and international marketers.
Co-Op Experiences
When students complete their co-op jobs, they are asked to write an overview of their experiences.These brief quotes are taken from some recent student reports:
Marketing research assistant, manufacturing firm: “Assisted in the development of new products, which included gathering information concerning competitive products, markets, pricing. Conducted testing of new products. Assisted in special projects. . .gained good experience. ”
Retail analyst, producer of luxury home products: “Supported the sales and production divisions.Tracked weekly and monthly sales information. Developed product placement charts for forecasting. Assisted in maintaining productivity reports. Developed and presented a window treatment market analysis. "
Activity-based management (ABM) analyst, pharmaceuticals manufacturer: "Supported the ABM team (5 people). Member of two sub-project teams. Maintained full participation on both sub-teams while still maintaining responsibilities on core team. Developed proficiencies in re-engineering methodologies, activity-based costing methodologies, and support of change management. . .included as a full team member. ” Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities.
