Undergraduate Catalog
- All majors
- All minors
- Arts and Sciences
- Business
- Biomedical Engineering
- Education
- Engineering
- Information Science
  and Technology
- Media Arts & Design
- Nursing and Health
  Professions
- Professional Studies
- ROTC
Graduate Catalog
- All degree programs
- Arts and Sciences
- Business
- Biomedical Engineering
- Education
- Engineering
- Information Science
  and Technology
- Law
- Media Arts & Design
- Medicine
- Nursing and Health
  Professions
- Professional Studies
- Public Health
Catalog Home
- All Course Descriptions
- Certificate programs
- Schedule

Marketing

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Perhaps the most basic marketing skill is to be able to see your own organization’s activities from the customer’s
viewpoint.

A concentration in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development. In combination with the commerce and engineering curriculum, this concentration prepares students to fill marketing positions that require a technical background.

For more information about the concentration, contact the Department of Marketing.