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Design & Merchandising
The Design and Merchandising program at the Antoinette Westphal College
of Media Arts & Design prepares students for the challenges of the
business and design world. Students learn to create, merchandise, market,
promote and distribute fashion design and related products. The Design
and Merchandising program, through study in the U.S. and options to study
abroad, provides students with the skills to become leaders and to adapt
to an ever changing world.
The Design and Merchandising major prepares students to make merchandising
and marketing decisions based on a knowledge of visual/aesthetic and business
considerations. Design and Merchandising students develop an appreciation
for style, product quality, and design; learn to communicate verbally
and visually about design; and gain the business skills and knowledge
required to promote and defend an aesthetically grounded point of view
in the marketplace.
Design and Merchandising majors typically focus study in the areas of
fashion and fashion-related retail merchandising or product development.
Elective credits may be used for a concentration in retail merchandising
and management, product development and merchandise management, lifestyle
product development and management, special events planning and promotion,
computer imaging for design and merchandising, or marketing. Elective
credits may also providing students with an option to minor in business
administration, another discipline, or to pursue their specific educational
goals.
For more information about this major, visit the College's
Design
and Merchandising page.
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